Connect with your audience through
thoughtful design and modern technology
I take a holistic approach to design and development, by striving to understand your purpose and values, your target audience and your core business drivers in-depth, so that we can correlate every design decision directly back to helping you achieve your goals.
Industry-focused, secondary research from publications, databases, and associations to assist you in better understanding your target market perceptions and any current barriers.
Starting with a brand messaging and visual analysis of what competitors are doing within your market, to help us identify opportunities to differentiate and help you stand out from the crowd.
Here we will define your primary and secondary audience, their challenges and pain points, and create concise, in-depth profiles that you or your team can reference for all brand and marketing efforts.
Logo design, color palette and fonts are just the beginning. I’ll help you figure out what your brand is now, and what it can and should become. By starting with discovery, moving into stylescapes and finally developing logo concepts, the entire process is collaborative, inspiring and effective.
Help develop the brand’s primary mission, vision and purpose and provide an overview of the brand attributes and characteristics, which will later be featured in the overall style guide.
This is where the logo design and brand identity really start to come together. I’ll present three (3) initial concepts with different contextual applications. Then I’ll help you decide on a direction and refine into the final logo.
A style guide helps ensure brand consistency for the entire identity system: Brand Information & Background, Logo Usage, Color Palette, Typography, Photography Style and Integration, and Voice & Tone recommendations.
Your user-facing website serves as the digital home for your brand and the top of your sales and marketing funnel. My goal is to help you achieve the right depth of information, aesthetic impact, and ultimately, conversions.
For existing websites, I use analytics software to record and interpret user patterns on the current website. Insights drawn from this audit will be summarized into an actionable report.
This starts with using insights from the discovery phase and your unique brand story to craft a complimentary story for the web. I’ll then organize this into a wireframe which contains the site copy in basic outline format.
I’ll combine insights drawn from website’s historical performance data with the business goals and user journeys crafted during the discovery phase.
This is where visual design meets user experience, and translates wireframes into full website interfaces. All visuals will be drawn from the brand guidelines, existing assets, stock photography, and custom illustrations.
This is where we synthesize all of our work to date and translate the approved prototype into a dynamic website. I’ll craft a custom WordPress theme with a highly customized backend visual editor, making future site updates simple and fast.
By taking into consideration how your current users are using your site, or how you want new users to use it, we can create a seamless transition between desktop and mobile sites, making sure your website is optimized for all devices.
Content is the driving reason your audiences come to you, and providing impactful brand collateral that your users love goes a long way. I provide strategy, messaging, copywriting—and everything that affects how you speak to the world.
Create branded visual assets that can be used to support marketing campaigns, digital advertising, social media posts, email marketing, media kits and press releases.
Combining insights drawn from our discovery phase and/or technical information from you or your team, I’ll craft an informational brochure or one-page flyer that can be used both in print or online.
Segmented, behavior-based campaigns play a vital role in the overall sales funnel. I design branded templates for newsletters, targeted communication, and service or product based announcements.
Social media platforms are your digital business cards, and consistency in visual identity is key to brand recognition. I’ll design headers, profile images and write bios that will help your ideal audience immediately identify who you are and what you stand for.
These lead generation tools are a must in any successful content marketing strategy. I’ll collaborate with you or your team to identify key user touchpoints and develop a specific marketing funnel.
Building a great brand and a beautiful website means absolutely nothing…if no one knows about it. I’ll create a campaign strategy and execution plan to ensure the overall success of your website, and maximize your online presence.