Need it all under one roof? Meet Swatch Junkie Creative.
We’re a boutique design agency and certified Minority Women Business Enterprise (MWBE): consider us the secret weapon that helps you move closer to your mission. Smart communications and a solid brand identity can get you there.
We don’t just “make websites”. We offer partnership. One that understands the unique challenges and opportunities that come with running a business or operating a nonprofit organization. You need a partner that will be both a student and a teacher—learning about your brand’s vision, values and voice—while providing guidance and design solutions.
Discovery & Research
Brand Development & Rebranding
Logos & Iconography
Brand Style Guides
Web & Digital
Website Design & Development
Search and Mobile Optimization
Designers often think about the design process with a focus on technical matters such as logos, color palettes, fonts, wireframes, code, and content management.
But great design isn’t about how you integrate typography into social media buttons or even create slick visuals and animation. Great design is actually about creating a website that aligns with an overarching brand strategy.
That means every element of your new brand identity and website needs to work towards a defined goal, and help people understand your mission and vision through a variety of indicators, encompassing visuals, text, and interactions.
But how do you achieve that harmonious synthesis of elements? Through a holistic design process that takes both form and function into account. For us, that design process consists of 4 key phases:
The beginning of any new design project is exciting. It’s hard not to get caught up in the buzz of possibility. Brainstorming and the exchange of ideas ignite sparks that light the fuse of creativity.
This first phase is all about uncovering deep insights, defining your audience personas and getting really clear on your brand vision, values and voice.
When the framework is in place and the organization is clear, it’s time to work out the visual design, creating an identity shaped by your values and your voice.
By starting with discovery, moving into stylescapes and finally transitioning int developing and designing logo concepts, the entire process will be collaborative, inspiring, and–most importantly–effective.
Well-designed websites offer much more than just aesthetics. They attract visitors and help people understand your mission and vision through a variety of indicators, encompassing visuals, text, and interactions. That means every element of your site needs to work towards a defined goal.
We create websites that are clean and user friendly; the goal is to inform and compel audiences and ultimately transform them into brand advocates.
Having a great website is just the first step. Once you’re live, the next question is: How is anyone going to find you? This requires precise search and mobile optimization, and a thorough content strategy. With these avenues in mind we create a launch plan to boost your brand and ensure you make it to the top of critical search results.
After the website goes live, we’ll conduct training sessions with your internal team, and develop a reference guide for content updates.