The main challenge was to address the compartmentalized messaging and fragmented understanding of the organization. After a rather extensive research process led to distilling key insights into three distinct themes: brand identity, external communications, and internal integration.
The final deliverables directly addressed these themes, which included a comprehensive brand and communications guide, storytelling/resource hub, website audit, and KYFS ambassador toolkit.
- Tangible representation of programs
- Increase visibility into other services
- Create brand advocates out of believers